Tata Motors marketing strategy Coursework Example | Topics and Well Written Essays - 750 words

Tata Motors marketing strategy - Coursework ExampleThe suppliers have little dicker power everyplace Tata Motors (Morrison, 2011). The suppliers include companies selling metals, tires, radios, air condition units, and other accessions to Tata Motors. The suppliers include companies offering dissimilar accessories Tata Motors. A large number of competing suppliers prevents one supplier having signifi shadowt control or influence over Tata Motors choice of suppliers. In the short term, the suppliers negotiate power has a favorable effect on Tata Motors. Tata Motors can choose a supplier that offers the best quality product or service. In the long term, the suppliers bargaining power has an unfavorable effect on Tata Motors. The suppliers may unite to offer an industry-agreed price for the products. The new competitors curse is insignificant (Clark, 2010). With the high-pitched entry barriers, entities are discouraged from entering Tata Motors current vehicle market. One of the hi gh barriers is the required high investment amount. Another barrier is the high India import duty rates. A trio high barrier is the need to adapt the imported motor vehicles to Indias dilapidated poor alley conditions. The fourth barrier is the high-temperature levels damaging effects on the new competitors motor vehicles.The substitutes pay lesser transportation quality and service than Tata Motors. The lend oneself of slow men-carrying Palanquin transport is not practical. The use of the Bullock cart is unrealistically slow. The horse carriage is slower than the Tata vehicle.